"A R I Z O N A" - ALBUM CAMPAIGN
"A R I Z O N A" - ALBUM CAMPAIGN
The self-titled album marked a return, a reflection, and a reintroduction. I led the visual and emotional direction of the campaign, creating a symbolic world that extended across album art, digital storytelling, merch, and tour.
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Built around the idea that “A R I Z O N A is a place,” the campaign created a world that felt both vast and intimate - rooted in belonging, memory, and transformation.
As the internal creative director and brand architect, I developed the brand narrative and visual system that extended across album art, digital content, merch, tour visuals, and promotional channels.
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Brand Voice Lead: Established the emotional and visual foundation for the narration of the album’s brand world.
Creative Director: Led asset development across print, digital, motion, and merchandise.
Integrator: Worked closely with external partners (including creative director Owen Brown) to ensure all executions aligned with the band’s deeper emotional narrative including key symbols:
Mirrored Monoliths: Representing the band members—reflections of self and place.
Mirrored Tombstones: Symbolizing the memory of songs and moments left behind.
Asset Creator & Strategist: Designed original visuals, developed rollout strategies, and ensured cohesive storytelling across all audience touchpoints.
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External Creative Director: Owen Brown
Photographer: Abi Polinsky
Production Company: Reelbros
Content Producer: Joshua Chomik
Land Artists: Jim Denevan & Brighton Denevan
Elektra Records Co-Presidents: Mike Easterlin & Gregg Nadel
Product Manager: Chelsea Dankner
Label: Fueled By Ramen / Elektra Records
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Featured in Forbes, Substream Magazine, and Consequence
Supported by national touring and experiential activations
2x Clio Gold, 2x Webby Honoree for Moving On music video
Album Cover
SINGLE & EP Artwork
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Moving On - Single
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Moving On (Remixes) - EP
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Die For A Night - Single
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Graveyard - Single
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Dark Skies - Single
Campaign Imagery
A R I Z O N A’s Arizona - a place that only exists in feeling.
Set against vast, emotional landscapes, the mirrored monoliths, embodied the band’s presence without ever needing to say so.
The tombstones, reflective and faceless, pointed inward - reminders of impermanence, perspective, and the beauty of confronting both.
In this imagined Arizona, the desert becomes something close to sacred.
Motion VISUALS
Moving On (220 KID Remix)
Pressure
Black Boots
Die For A Night
Pray To God
Dancing With The Dead
Graveyard
Out Of My Hands
Wanderer
Warm Water, Winter Winds
Meet You There
LIVE PRODUCTION
The mirrored monoliths and gravestones were reimagined on stage as reflective scenic elements catching light, amplifying motion, and surrounding the band in shifting reflections. More than visuals, they became emotional architecture: physical representations of memory, transformation, and the internal landscapes explored throughout the album.
MERCH
