LIVE FOR A NIGHT TOUR

LIVE FOR A NIGHT TOUR

A fully integrated creative campaign developed to support the Live For A Night tour expanding on the band’s brand narrative that “A R I Z O N A is a place.”
This included in-house stage design and fabrication, timecoded lighting/video integration, themed merchandise, and community-driven fan engagement moments.

    • Led creative concept development and narrative extension from album campaign

    • Oversaw stage design direction, materials, and CAD engineering (with Zach Hannah)

    • Directed video and lighting integration via timecoded performance programming

    • Art directed merchandise and city-specific parody line

    • Shaped fan engagement initiatives including the Dark Skies Challenge

    • Managed cross-functional collaboration with design, content, and tour teams

  • Booking Agents (UTA): Ryan Edmundson & David Galea

    Director of Music Tour Marketing (UTA): Nicole Schoen Visconti

    Booker / Promoter (Live Nation Global Touring): Tiffany Hilliard

    Tour Manager: Josh Granados

    Production Manager / Monitors Engineer: Rob Drayton

    Lighting & Production Designer: Carlos Katsurayama

    Front Of House Engineer: Abel Ocasio

    Music Director / Drummer: Zachary Mullings

    Screens Content Designer & Tour Content Creator: Joshua Chomik

    Merch Designer: Danny Higa

CREATIVE CONCEPT

The Live For A Night tour expanded on a core idea behind our self-titled album: "A R I Z O N A is a place." We wanted fans to feel like they were entering a world of their own — a surreal, inviting place where they could feel at home. The creative began with an idea to turn the stage into a reflective desert landscape, using mirrored monoliths that echoed our album campaign. That evolved into something bigger: a spaceship. A vessel through which we could take our fans to new places every night.

ScENIC DESIGN & BUILD

Working with lighting & scenic designer Carlos Katsurayama, we developed a structure made from two 24’ mirrored panels angled concavely toward the audience. Between them sat a 24’ LED strip - a “window to the world” that resembled the bridge of a spacecraft.

We built the scenic in-house. Our lead singer, Zachary Charles, led CAD design and load simulations.

As Creative Director, I oversaw the visual language and material finishes to ensure the aesthetic aligned with our broader brand.

LIGHTING & SCREENS INTEGRATION

For visual content, I collaborated with content producer Josh Chomik to develop screen material that doubled as stage lighting.
The LED strip wasn't just a display — it became a lighting fixture, alternating between narrative visuals, strobe effects, and color washes.
Everything was timecoded to music arrangements and integrated with lighting design in pre-viz, ensuring the screen, light, and sound moved as one.

Next

"A R I Z O N A " - Album Campaign