LIVE FOR A NIGHT TOUR

LIVE FOR A NIGHT TOUR

Live For A Night wasn’t just a concert. It was a fully integrated creative campaign — from stage design to community activation. It proved that "A R I Z O N A is a place" isn't just a concept. It's a lived experience. One built with fans, for fans. Every night was a reflection of that place: somewhere between the future and the familiar, between spectacle and sincerity.

Featured Components

    • Led creative concept development and narrative extension from album campaign

    • Oversaw stage design direction, materials, and CAD engineering (with Zach Hannah)

    • Directed video and lighting integration via timecoded performance programming

    • Art directed merchandise and city-specific parody line

    • Shaped fan engagement initiatives including the Dark Skies Challenge

    • Managed cross-functional collaboration with design, content, and tour teams

  • Booking Agents (UTA): Ryan Edmundson & David Galea

    Director of Music Tour Marketing (UTA): Nicole Schoen Visconti

    Booker / Promoter (Live Nation Global Touring): Tiffany Hilliard

    Tour Manager: Josh Granados

    Production Manager / Monitors Engineer: Rob Drayton

    Lighting & Production Designer: Carlos Katsurayama

    Front Of House Engineer: Abel Ocasio

    Music Director / Drummer: Zachary Mullings

    Screens Content Designer & Tour Content Creator: Joshua Chomik

    Merch Designer: Danny Higa

  • A fully integrated creative campaign developed to support the Live For A Night tour
    expanding on the band’s brand narrative that “A R I Z O N A is a place.”

    This included in-house stage design and fabrication, timecoded lighting/video integration, themed merchandise, and community-driven fan engagement moments.Item description

CREATIVE CONCEPT

The Live For A Night tour expanded on a core idea behind our self-titled album: "A R I Z O N A is a place." We wanted fans to feel like they were entering a world of their own — a surreal, inviting place where they could feel at home. The creative began with an idea to turn the stage into a reflective desert landscape, using mirrored monoliths that echoed our album campaign. That evolved into something bigger: a spaceship. A vessel through which we could take our fans to new places every night.

ScENIC DESIGN & BUILD

Working with lighting & scenic designer Carlos Katsurayama, we developed a structure made from two 24’ mirrored panels angled concavely toward the audience. Between them sat a 24’ LED strip - a “window to the world” that resembled the bridge of a spacecraft.

We built the scenic in-house. As Creative Director, I oversaw the visual language for the structure, and material finishes to ensure the aesthetic aligned with our broader brand. In the concept phase we used AI to take wireframes from Capture to visualize potential outcomes before our lead singer, Zachary Charles, led CAD engineering for physical build and load simulations.

  • Wireframe draft from capture

  • AI generated render from wireframe

  • Stage Render from F360

  • Assembly detail from F360

  • Rear truss assembly from F360

LIGHTING & SCREENS INTEGRATION

For visual content, I collaborated with content producer Josh Chomik to develop screen material that doubled as stage lighting.
The LED strip wasn't just a display — it became a lighting fixture, alternating between narrative visuals, strobe effects, and color washes.
Everything was timecoded to music arrangements and integrated with lighting design in pre-viz, ensuring the screen, light, and sound moved as one.

MERCH

In collaboration with designer Danny Higa, we created two merch drops. The first featured future-minimalist pieces inspired by our album's lyrics.
The second was a set of city-specific graphics parodying cultural landmarks: A R I Z O N A x Phoenix Suns, Wrigley Field, Nuggets championship, Jazz '96, Pike Place Market, and more.
We brought our brand into each city. A R I Z O N A became the place fans were already in.

FAN ENGAGEMENT

Fan participation was at the heart of the tour. Inspired by a viral moment on a previous tour where we pulled up a fan to play drums on our song Dark Skies,
we created the Dark Skies Challenge — inviting fans in each city to apply to perform the song with us live.
This became a moment of true community. Fans supported each other. The stage became a place not just for performance, but belonging.
We also documented special fan interactions, like our emotional Las Vegas moment, reminding us that our shows are a shared space for joy and connection.

Next

"A R I Z O N A " - Album Campaign