As internal creative director, I shepherded the brand voice into a new era, translating personal band narratives into symbolic, cinematic imagery. In collaboration with director Owen Brown and land artist Jim Denevan, we created a visual meditation where memory and landscape fused—a physical, emotional, and metaphorical act of “moving on.”

• Acted as the brand voice lead, translating emotional and narrative intention into visual storytelling.

• Guided the integration of key visual symbols:

  • Mirrored Monoliths: Representing the band members—reflections of self and place.

  • Mirrored Tombstones: Symbolizing the memory of songs and moments left behind.

• Creative Director: Protected narrative and emotional integrity throughout concepting, production, and delivery.

• Editor: Directed the editorial structure, emotional pacing, and color grade, ensuring narrative and visual cohesion.

• Brand Steward: Embedded A R I Z O N A’s core brand values—belonging, wonder, emotional honesty—into the final product.

Director: Owen Brown

Production: Reelbros Media

Land Artists: Jim Denevan & Brighton Denevan

Navajo Nation: Edsel Pete

Elektra Records Co-Presidents: Mike Easterlin & Gregg Nadel

Product Manager: Chelsea Dankner

Label: Fueled By Ramen / Elektra Records

• Director’s Cut awarded 2x Clio Gold, 1x Clio Bronze

• 2x Webby Honoree (Director’s Cut)

• Featured at TED2024 as a benchmark in emotional storytelling

• Praised across music press (Forbes, Substream, Consequence) for narrative ambition